The Duesy. The Dusenberg fine automotive creations. These legends have not only entered the American if not European and worldwide vocabulary as "Its a Doozie". On top of that the impact of the Duesenberg Motor Company live on today in the likes of many replica large touring cars that you may see the likes of Winnipeg's famous scion Peter Nygard.
What is interesting and of great note , is that it was not that early innovators of this fine automotive tradition - the pair of the two world renowned car racing Dusenberg brothers - that resulted in this ultra fine luxury stable of products - but rather business and marketing staff and future factory owners. Indeed the model that the Duesenbeg family produced was a rather staid product. Their "Model A" was introduced at the'20 New York Auto Show and then went into full production in December'21. This Dusenberg Model "A" was from the designed from the same name racing vehicle that had won the French Grand Prix race , where its innovative hydraulic brakes had proved to be the most decisive factor in the automotive racing circuit. The A was of a most durable design and overall construct that it would later appear in the Indianapolis 500 mile race as late as'34 .
The Duesenberg J was the creation of Mr. Errett Lobban Cord , who gained management and ownership control of the Duesenberg Motor Company of Indianapolis in'26 and made it an integral component of its his Auburn-Cord-Duesenberg empire. This great automotive industry pioneer said himself many times that his vision was to father a home gown domestic American car that was as best as the world could produce. To this day many would still believe that the Duesenberg was of course of European - German, American or perhaps Italian vintage and origins. Even the name of the automotive creation Duesenberg belies this point and viewpoint.
Why was it that it took a luxury high end automotive series of products to bring the Duesenberg line of motor vehicles to the automotive historical forefront and not the innovations of the racing car brothers ? First as always is cost - that is in relation to its marketplace. Always consumers and car buyers look and compare a vehicle for purchase to other products in its market segment and niche. Its a price comparison process to the "competition" and competitive vehicles in the auto transportation marketplace. The Model A was priced over the budget of most car buyers - a hefty seven to 8 thousand dollars - which was a very large sum in the eras of the roaring'20's. Also add historical happen-chance to the mix. After all this was the era post World War 1. It was not only Duesenberg which suffered from the associated stigma of a Teutonic Germanic nameplate. The Chrysler Corporation as well suffered from the same automotive marketing issues to the American motoring public and communities.
Yet as is always interesting in the automotive market it was a business people along with marketing staff that brought the wonderful auto creation to fruition not off all things the racing pair of the Duesenberg brothers. Cord immediately initiated the design of the Model J super car. The rest as they say is simply history and historical fact of the future mainstay of the American economy - the automotive industry.
What is interesting and of great note , is that it was not that early innovators of this fine automotive tradition - the pair of the two world renowned car racing Dusenberg brothers - that resulted in this ultra fine luxury stable of products - but rather business and marketing staff and future factory owners. Indeed the model that the Duesenbeg family produced was a rather staid product. Their "Model A" was introduced at the'20 New York Auto Show and then went into full production in December'21. This Dusenberg Model "A" was from the designed from the same name racing vehicle that had won the French Grand Prix race , where its innovative hydraulic brakes had proved to be the most decisive factor in the automotive racing circuit. The A was of a most durable design and overall construct that it would later appear in the Indianapolis 500 mile race as late as'34 .
The Duesenberg J was the creation of Mr. Errett Lobban Cord , who gained management and ownership control of the Duesenberg Motor Company of Indianapolis in'26 and made it an integral component of its his Auburn-Cord-Duesenberg empire. This great automotive industry pioneer said himself many times that his vision was to father a home gown domestic American car that was as best as the world could produce. To this day many would still believe that the Duesenberg was of course of European - German, American or perhaps Italian vintage and origins. Even the name of the automotive creation Duesenberg belies this point and viewpoint.
Why was it that it took a luxury high end automotive series of products to bring the Duesenberg line of motor vehicles to the automotive historical forefront and not the innovations of the racing car brothers ? First as always is cost - that is in relation to its marketplace. Always consumers and car buyers look and compare a vehicle for purchase to other products in its market segment and niche. Its a price comparison process to the "competition" and competitive vehicles in the auto transportation marketplace. The Model A was priced over the budget of most car buyers - a hefty seven to 8 thousand dollars - which was a very large sum in the eras of the roaring'20's. Also add historical happen-chance to the mix. After all this was the era post World War 1. It was not only Duesenberg which suffered from the associated stigma of a Teutonic Germanic nameplate. The Chrysler Corporation as well suffered from the same automotive marketing issues to the American motoring public and communities.
Yet as is always interesting in the automotive market it was a business people along with marketing staff that brought the wonderful auto creation to fruition not off all things the racing pair of the Duesenberg brothers. Cord immediately initiated the design of the Model J super car. The rest as they say is simply history and historical fact of the future mainstay of the American economy - the automotive industry.
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